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August can be a slightly unusual month to sell - school holidays mean some buyers are away, but it also means the ones who are looking are often genuinely motivated, using the quieter weeks to plan their next move before autumn. Here's how to make the most of it.
Presentation matters more when there's less footfall
With fewer viewings happening day to day, each one counts. Gardens are at their best this time of year, so make the most of outdoor space - tidy borders, mow the lawn, and if you have a patio or decking area, stage it as somewhere buyers can picture themselves relaxing. Inside, keep rooms cool, bright, and uncluttered; buyers viewing in warm weather notice stuffy, dark rooms far more than they would in winter.
Photography timing matters
Long summer evenings give you more flexibility for golden-hour photography, which tends to make properties feel warmer and more inviting online. If your listing photos were taken earlier in the year, it may be worth refreshing them now that the garden and exterior are looking their best.
Be flexible with viewing times
Holiday schedules mean buyers may need evening or weekend viewings more than usual. The more flexible you can be, the more of that quieter-but-motivated pool of buyers you'll reach.
Think ahead to autumn
Even if you're planning to list once autumn activity picks up, August is the ideal time to get your marketing materials ready. Photography, floor plans, and any styling or touch-ups are far easier to arrange now, while the garden and exterior are looking their best and your diary isn't competing with the back-to-school rush. Having everything prepared in advance means you can go live the moment you're ready, rather than scrambling to organise a photographer once September arrives and everyone else is doing the same thing.
What this means for you
Prioritise garden and exterior presentation while the weather is on your side. Refresh photography if your current listing images don't reflect how the property looks right now. Offer flexible viewing slots to accommodate holiday schedules. Get photography, floor plans, and styling sorted now so you're ready to list the moment you decide to go live.
If you're weighing up whether to list now or wait until autumn, we're happy to talk through the pros and cons for your specific property.
Book a free valuation with your local Templeton Robinson office today.
